What’s Trending on LinkedIn for 2021 - Gloria MacDonald

What’s Trending on LinkedIn for 2021

What’s NEW.  What’s HOT.  And What’s Not.

Changes, changes, changes!

LinkedIn is STILL and Untapped Gold Mine for Network Markers & Affiliate Marketers, BUT...

You have to know the secrets to using it.

And like with any social media platform, things are always changing.

In this FREE Training you'll get:

The latest update on what's NEW on LinkedIn

and what's trending for 2021.

You'll learn:

  • Why you absolutely want to be using LinkedIn to build your business (& how you're missing out BIG time if you're not!)
  • Some little known and under-utilized secrets that will "force" LinkedIn to bring your ideal prospects to you
  • How to MAXIMIZE powerful new functionality
  • AND... how to optimize this platform to Get MORE Prospects, Make MORE Sales & Recruit MORE Team Members

Read on (and watch the video here).

LinkedIn Statistics

Here are a few interesting stats for starters.  (See more info here:  Mind-Blowing LinkedIn Statistics and Facts (2021) (kinsta.com))

  • LinkedIn now has over 760 Million users in 200 countries.
  • 44% of LinkedIn users make more than $75,000 a year, which approximately double the average income of $36,000 in the US.
  • 57% of LinkedIn users are male/43% female
  • 38% of LinkedIn users are millennials
  • Hubspot reports that LinkedIn is 277% more effective for generating leads than Facebook and Twitter.

Optimizing Your LinkedIn Profile 

There are 3 quick and easy things you MUST do to optimize your profile views on the platform.

Research shows that:

  • You’ll get 14 times MORE Views of your profile with a professional headshot.
  • You’ll get 5 times MORE Connection Requests when you list a current position.
  • And when you list at least five skills you help people discover you and you will get 31 times MORE Messages.

As a Network Marketer or Affiliate Marketer you want to maximize the effectiveness of your LinkedIn profile as a Sales, Marketing & Recruiting tool.

You can use LinkedIn in a very different out-of-the-box way.

The strategy I show you in my 60 Minute Power Recruiting Program for LinkedIn demonstrates how to 

get rid of all traditional resume information and turn your profile into a Money-Making Machine.

Here are the newest tools and features you’ll want to test out and start using.

#1: Hashtags

LinkedIn introduced hashtags into the platform in 2011, but removed them in 2013.  They then started bringing them back again in 2018.

The concept of hashtags isn’t new, but so few people use them, and use them effectively.

Hashtags help train the LinkedIn algorithm who you’re looking for, whose content you want to see, and who you want to see your content.

I recommend using five to eight relevant hashtags on every post and in every article.  These hashtags should be one to three words that will help your ideal prospect find your content and help the algorithm serve your content to the appropriate audience.

Here are examples of hashtags I use regularly:

  • #networkmarketing
  • #networkmarketingsuccess
  • #mlmtips
  • #attractionmarketing
  • #affiliatemarketing
  • #multilevelmarketing

If my post or article is specifically about personal branding, video marketing, email marketing, I’ll create a few more specific hashtags for that post.

You also want to follow relevant hashtags on LinkedIn.

I follow hashtags for a variety of Network Marketing companies and terms related to network marketing and affiliate marketing as an example.

To follow a hashtag, go to the search bar on LinkedIn.  Enter the hashtag you want to follow [Example:  #affiliatemarketingtraining], and click the follow button.

#2: LinkedIn Events

You can create an event on LinkedIn which is a new and different way to let people know about a webinar, a live training, a seminar, or even a launch you might be doing.

To create an event, go to the home page, scroll down on the left side bar, and click on the + sign to create your event.

You can make events public or private.

Just creating the event does NOT promote it.  You’ll need to invite connections to your event and/or post your event on your timeline and in groups.

#3: More Reaction Options

In 2020 LinkedIn introduced new reaction options.  There are now have six options including Like, Celebrate, Support, Love, Insightful, Curious.

Just like other social media platforms LinkedIn wants you to engage with other people’s content. 

Take a few minutes every day, and ideally just before you post something, to “warm up” the algorithm by using these reaction options and commenting on other people’s posts.

EXPERT TIP:  Target a ratio of 15:1 – for every post you create, engage with 15 posts from other people.

EXPERT TIP:  To train the LinkedIn algorithm to serve your posts to your ideal prospect, only engage with content from people who are in your target audience.

#4: LinkedIn Stories (mobile phone)

You can only create and see stories on your mobile phone.  Just like with Facebook and Instagram, stories are only visible for 24 hours.

Stories can be images or videos.  They are yet another way to connect with prospects.

For more information on stories check this out - https://www.linkedin.com/help/linkedin/answer/119760/linkedin-stories-overview

#5: Audio Name Announcement

This is a very cool new feature that very few people are aware of. 

Some people have names that can be quite tricky to pronounce.  From the LinkedIn app on your phone, you can record your name.  When someone is viewing your profile from any device, they can hear your recording of your name. 

This is a diversity and inclusion initiative on the platform.

#6: Features Section 

LinkedIn has added the ability for you to feature posts, articles, videos, and links in the features section on your profile.

This section is below your headline and above your dashboard. It allows you to draw attention to your most important, timely, and relevant content towards the top of your profile.

To add content to your features section, go to your post.  Click on the three dots in the upper right corner of the post.  Click on the top option - “Feature on Top of Profile”.

#7. Polls 

This is a new feature that was rolled out in 2020.  You can create a simple one question, multiple choice poll.  You can also choose the poll duration of 1 day, 3 days, 1 week, or 2 weeks.

Creating a poll is super simple.

To create a poll, go to the home page.  Click on “Start a post”.  At the bottom of the post box click on the “Create a poll” button.

You question can be up to 140 characters.  And each multiple choice answer option can be up to 30 characters.

#8: Voice Messaging 

I’ve been shouting about this feature to anyone who would listen for about a year!!!

Using this feature will really make you stand out from the crowd and be heard.

You can only send voice messages from the phone app, but they can be listened to on mobile, laptop, or desktop.

To use this option, from the LinkedIn app on your phone find a connection, click on message, and click the microphone icon in the lower right corner of the message box to start recording.

The Future of LinkedIn 

The future of LinkedIn is bright.  It’s not going away.  It’s positioning itself to be a MASSIVE hub for serious professionals.  Consider how these trends might open up opportunities for you.

5 Trends to Look for on LinkedIn. 

1. Online Training And Certification

With the dramatic increase of working from home in 2020, of LinkedIn is moving toward virtual education and online training.

Experts predict that LinkedIn will start to compete with some of the biggest certification and online training organizations.

2. Virtual Meeting Platform

Experts predict that LinkedIn will merge with one of the big online meeting companies, perhaps even Zoom.  (Don’t forget, Microsoft owns LinkedIn.)

The ability to prospect and meet on the same platform would provide amazing efficiency.

3. Increase In Prospecting

If you’re not already using LinkedIn to find your ideal prospects, don’t get left behind. 

Because of the large numbers of people who have had their jobs and businesses affected by COVID-19, LinkedIn is poised for a significant rise in prospecting as more people begin to use it.

The expectation is that consumers will begin to use it to start and grow new businesses.

As a network marketer or affiliate marketer, be prepared!

Learn now how to most effectively use LinkedIn with the 60 Minute Power Recruiting Program 

4.  More Personalized Introductions

Keep your eyes open for the ability to introduce yourself with video “cover letters”.

The best thing to do to get ready for this feature is to have a strong Personal Brand with a clear message and a clear story.

Grab a copy of Your Personal Branding Blueprint FREE Guide here.

5.  The #1 Source Of Candidates

One crystal baller predicts that, within five years, “companies won't seek applications online; they will just source directly from LinkedIn”.  Artificial Intelligence combined with the algorithm’s unique searching capabilities will hone in on the perfect candidates for their open positions. 

Imagine what this can do for your prospecting!

Celebrating Your Success!


Gloria MacDonald

Teaching Network Marketers & Entrepreneurs How To UNLEASH The Power Of LinkedIn To Build Your Business & Grow Your Team