The 4-Step Ideal Customer and Team Member Attraction Formula
Do you exactly who your target market is?
Even MORE importantly, do you know specifically how to talk to them?
I mean how to get your prospect to pay attention.
How to get them reading your posts, listening to your lives, and reading your emails?
Are your prospects interested in what you have to offer?
Are they ready to hop on calls with you, buy your products and/or join your team?
If you're not TOTALLY over the moon excited, I mean jumping up and down for joy about the steady stream of red hot, highly qualified prospects rolling in every single day...
Then read on and watch the video.
WARNING: This is highly controversial!
I’m going against the grain here and bucking the trend of what some “big names” profess. LOL!
I'll be showing you exactly how to identify your ideal customer/team member.
And I'll show you how to have these great prospects raising their hands saying "YES! I'm interested in what you have to offer."
- My 4-Step Ideal Customer and Team Member Attraction Formula
· The Eye-Popping, Attention-Grabbing Blueprint
· AND...Much MORE!
Watch the video here. And read more below.
Do you have an ideal prospect avatar?
I hope you said “NO”!!!
If you’re a network marketer and someone has talked you into doing some exercise to define your prospect avatar it probably included questions like…
- How old are they?
- Are they single, married, divorced, widowed?
- Do they have children? If so, how many and what ages are they?
- What types of books do they read?
- What types of TV shows do they watch?
- What do they like to do in their spare time?
I’ve even seen some of these exercises tell you to define exactly what your prospect looks like, what color hair, eyes, height and weight!
Anyway, if you’ve done one of these exercises, do yourself a HUGE favor and tear it up into tiny little pieces and throw it away!!
There. I said it. And I know I’ve gotten flack for saying it before.
Let me give you a real life example of why I think defining your prospect avatar is frankly, a load of crap!
I’ll share with you what I believe is FAR more powerful.
Just last night I was on one of my weekly group calls.
Now if I had defined my ideal prospect avatar, this is what it would look like:
- Her name is Sue (they usually ask you to name your avatar!)
- She’s 57 years old.
- She’s Caucasian.
- She’s got two grown kids, a son who’s 28, and a daughter who’s 26.
- She lives in Kansas (with Dorothy & Toto!)
- She’s on her 2nd marriage.
- Blah, blah, blah
So out of the great group of people who were on this call, there may have been ONE woman who was somewhere in the 57-year-old range.
There were people of all different ethnicities and cultures, from at least 4 different continents, all different age ranges - from 30’s to 80’s, there were men and women.
And, of the people who were the most active participants on the call, not one of them met even one of my “ideal prospect avatar” criteria!!!
According to one marketing “guru”, whose advice on avatars I recently read, you only want to have prospect calls with people who have already identified themselves as your “ideal customer avatar”.
My business would be non-existent if I followed that advice!
So, use this instead…
The 4-Step Ideal Customer and Team Member Attraction Formula
(NOTE: Your Prospective Customer & Your Prospective Team Member/Business Builder Are NOT Usually the Same.)
STEP 1: Define Your Specific Target Audience
Who do you want to attract to you?
NOTE: These should be people who are looking for the benefits your product or service has to offer.
- People who are committed to losing weight on a keto diet.
- People who are committed to losing weight on a plant-based diet.
- People who are serious about building a network marketing business.
- People who are looking for healthy, wholistic anti-aging solutions
STEP 2: Identify Your Prospect’s Pain Points
If your company has a product that helps with mental clarity, for example, what would the prospective user of that product be experiencing?
- Lapses in memory
- Brain fog
- Lack of mental clarity
Make a list of all the pain points your prospect may have.
If you’re targeting prospective new team members/distributors, what are their pain points?
- Lack of finances
- Wondering how they’re ever going to be able to afford to retire
- Struggling under a mountain of debt
- Stuck in a job they don’t like
- Over-worked and under paid
- No time to spend with their family & friends
STEP 3: Identify Your Prospect’s Goals Or Dreams
What BENEFITS does your prospect want to receive from using your product or service/joining your team?
If you have an anti-aging skincare line what are the benefits your prospect is looking for?
- Reduction in fine lines & wrinkles
- Smoother skin
- Brighter looking skin
- Reduction of sun damage and age spots
- Firmer, tighter looking skin
Make a list of all the potential benefits.
If you’re targeting prospective team members/builders what are they looking for?
- Financial freedom
- Work from home
- Easy duplicatable system
- Impact/change lives
- Time freedom
- Steady stream of highly qualified prospects
- Pay for their kids’ college
STEP 4: Speak Your Prospect’s Language
Make a list of the words and phrases your prospect would use to describe their pains and their goals/dreams.
It’s so important to use the terminology of your prospect, not how you would say something.
You want to be very aware to stay away from using jargon that relates to your company or industry unless it’s something that your prospect uses too.
EXAMPLE: If you’re speaking with someone who is already in network marketing and is familiar with the industry it would be perfectly OK to use the acronym “MLM”. However, you want to be sure you don’t use this with a prospect who is not in the industry.
EXAMPLE: Network marketers tend to talk about “prospects”. Online marketers tend to use the word “leads”. Choose your words carefully.
EXAMPLE: An online marketer would use the term “lead magnet”, however, if you were talking to a prospect you would want to refer to it as a “free guide” or “gift”.
Use the spelling and idioms, as much as possible of your largest target audience. Even though I live in Canada, and Canadians would spell “favourite” with the letter “u”, because my largest target audience is in the US, I use “favorite”, the way it would be spelled by Americans.
Rule of thumb: Speak your prospect’s language as much as possible, if you want them to feel like they can relate to you.
Now that you’ve got that all done, you can create eye-popping, attention-grabbing headline, subject lines and calls to action using your prospects pains and dreams in their language.
For more details on exactly how to do this grab the 30 Days to Writing Killer Emails, Article & Blogs here.
Celebrating Your Success!