Get Your Message To WAY MORE Of Your Prospects
Are your ideal prospects seeing your posts and reading your emails?
The answer is very, very, very few! And that's why today I'm talking about...
How to Stand Out in the Crowd & Be Seen and Heard
So that your prospects are actually hearing what you have to say.
Let's face it, if your prospects aren't even seeing your posts, videos and articles, it's a LOT of work, for very little payoff, right?
And if they see your posts in their newsfeed, are they stopping? Or just scrolling right on by?
It's tough to separate yourself in the "sea of sameness" and get yourself seen and heard.
Today I'm going to sharing something TOTALLY NEW with you!
- You'll learn the truth about what percent of your friends, connections, and followers are actually ever even seeing your information.
- You'll understand the vital importance of one key differentiator.
- AND... you'll find out about how to dramatically improve the number of prospects you can reach, without paying for insanely expensive ads.
So that you can get your message to the world! And create the business and life you dream of.
You can watch the training video here (or listen to the podcast here).
Let’s look at some real numbers and face the cold hard facts.
Your Facebook and LinkedIn Posting
I spent quite a bit of time trying to find information on what percent of your posts, lives and articles are being served to your friends, followers and connections on Facebook and LinkedIn.
Several articles written between 2019 and 2020 give the range of average organic reach on Facebook as 1% to 6%.
That means for every 100 friends or followers you have only 1 to 6 people are going to be served your posts in their newsfeed.
Just because they’re being served your post doesn’t mean that they actually scroll far enough through their newsfeed to even lay their eyes on it.
And if by chance they do see your post, do they actually STOP… and read or watch it????
Can you see how that already tiny fraction of your audience just got infinitely smaller?
Out of curiosity, I did some analysis of my own.
What I found was…
- on average only 1 – 3% of my friends are seeing my lives on my Facebook personal page
- only 0.7% of my followers are being served my posts on my Facebook Business page
- and on average 2 - 4% of my connections on LinkedIn are seeing my posts
Maybe your numbers are better than mine. Maybe you’ve hit the high end of 6%, or even a little more.
But let’s face it, you put a lot of work into your social media posting, really for very little return.
Don’t get me wrong! I’m not for a second suggesting you shouldn’t post on social media. It’s MUST if you want to build your business online. You’ve got to have a presence and build it.
Now, maybe you love Facebook, and you spend countless hours scrolling, liking, commenting, scrolling, liking, commenting.
Or maybe you’re like me. Social media for me is strictly a business tool. I spend less than 5 minutes a day scrolling through any newsfeed on any platform. If I’m scrolling, I’m scrolling for a very specific reason. I’m looking to see what ads are running, what other people in my niche are doing, what the “big, big guns” are up to.
If you’re trying to reach someone like me with your posts… all I can say is… good luck!! Not likely to happen.
How do you reach the other 94-99% of your prospects?
Obviously, because you can’t control any social media platform and make them serve your posts to 100% of your audience, what can you do?
DIVERISFY!
Top earners understand the absolute necessity for…
Diversification of Delivery
To find out about an all new platform, technology and opportunity to 10X Your Business CHECK THIS OUT NOW!
If you can’t reach your prospect in one place you try another.
Maybe you add Pinterest, Instagram, and YouTube to your mix.
OK, good. But you have the exact same problem of an extremely low percentage of your perfect prospect ever seeing your message.
Now what?
Email Marketing
If you’re a client of mine, or if you follow me, you know that I sound like a broken record beating the drum of the importance of building your email list!!!
Email marketing gives you infinitely more control than depending on any social media platform.
You own your email list. You don’t own Facebook, LinkedIn, Instagram, Pinterest, or YouTube.
With email marketing, you have control over who your emails get sent to.
But then the question is…
How many people are reading your emails?
Depending on the size and age of your list, and of course your ability to write eye-popping, attention grabbing subject lines…
Email open rates range from a low of around 8% to high of around 30%.
MUCH better than your social media posts!
Now I’m an email reader. Some aren’t.
I go through every single email in my inbox. I don’t open and read them all. Plenty go directly to trash. But I make absolutely certain I go through all of my emails. I don’t want to miss anything that’s really important.
If you’re going to reach someone like me with your message about your product, service or opportunity, you’ll have an infinitely better chance with email marketing, than with posting on social media.
But still…
How Do You Reach the Other 70 – 92% Of Your Prospects?
EASY.
More diversification of delivery!
What if I told you there’s a delivery method that has proven stats of a 95-98% Open Rate.
Would you be interested in having 95-98% of your prospects seeing and hearing your message?
In order to reach the maximum number of your ideal prospects, you need to use diverse mediums…
- podcasts for people who are auditory learners and love to listen
- emails, articles & blogs for people who take things in best when they’re reading
- and video for people who have a preference for watching
You also need to diversify the delivery method of your message.
And the single most powerful way to get your message seen and read by your prospects is with a platform and technology that 96% of North Americans have and use and 4.78 Billion people on the planet have…
A smart phone!
And stats show that 95%-98% of text messages are OPENED.
So, if you want to stand out in the sea of sameness…
And have your message about your amazing product, service or opportunity be heard…
You’ve got to do something different.
Now’s the time to find out how to 10X Your Business. Find out Here.
Celebrating Your Success!
Because You ARE Amazing, Genius & Divine,
Gloria
