The Simple “Product Promo Script” to Help You Sell MORE Products with EASE

Do you want to sell more of your products or services?

But you just don't know what to say.

• Maybe you feel like you're fumbling all over the place
• Maybe you feel pushy and salesy
• Maybe you just want to go hide under a rock when it comes to asking for the sale

I'm going to be giving you my super simple "Product Promo Script" to help you sell MORE products with EASE..

In this blog, you'll get...

All the tools and tips you need to sell MORE of your products to the people who are already interested in them... REJECTION-FREE.

Read on, or watch the video here.

I’m going to give you my absolute hottest tip first.

SURVEYS, SELF-ASSESSMENTS & QUESTIONNAIRES!

We human beings LOVE completing surveys & taking self-assessments.

Self-assessments and questionnaires…

• Give you HUGE opt-in rates to build your list
• They pre-qualify your prospective customer because they’re investing time in completing it
• They help your customer identify their pain points
• They give you tons of valuable information
• And they show your prospect that you’re interested in them

Your questionnaire should have 5 to 8 questions.

You can use these questions in a written survey, or in a more casual way on a prospect call.

However, the beauty of a written survey is that you can comfortably ask questions that you wouldn’t necessarily ask on a call, or in a conversation with someone.

Here are four examples for different types of products.

Skin Care

What age range are you in?

•  20 – 29
•  30 – 39
•  40 – 49
• 50 – 59
• 60+

What areas are your biggest concern?  (Check all that apply.)

•  Fine lines & wrinkles around the eyes
•  Puffy eyes or dark circles
•  Fine lines around the mouth
•  Frown lines
•  The neck

Do you have concerns with sun damage, discoloration, or aging spots?

Do you have any of these concerns?  (Check all that apply.)

•  Dry hands
•  Dry & cracked feet
•  Dry skin are arms & legs

Where do you currently purchase your skin care?

•  Drugstore
•  Department store
•  Grocery store
•  Online

Health & Wellness

Let’s say you’ve got a product or products specifically for brain health.  You may want to ask questions like these.

Are you…

• Male
• Female

What age range are you in?

• a) 20 – 29
• b) 30 – 39
• c) 40 – 49
• d) 50 – 59
• e) 60+

Do you have a family history of…

• Alzheimer’s
• Dementia
• Heart Disease

How often do you workout/get exercise?

• Almost never
• Less than once a week
• 1-2 times per week
• 3 or more times a week

How many prescription medications are you currently taking?

• None
• 1-2
• 3-4
• 5 or more

On a scale of one to five how concerned are you about your own brain health.

How often do you take Omegas?  (You may want to be specific about which omegas.)

•  Never
• 1-2 times per week
• 3-4 times per week
• Daily

Weight Loss

Are you…

• Male
• Female

 What age range are you in?

• a) 20 – 29

• b) 30 – 39

• c) 40 – 49

• d) 50 – 59

• e) 60+

 How often do you workout/get exercise?

• Almost never
• Less than once a week
• 1-2 times per week
• 3 or more times a week

 How much water do you drink every day?

•  1-2 glasses
• 3-4 glasses
• 5-6 glasses
• 7+ glasses

 How much weight would you like to lose?

• None
• 10 lbs
• 11 – 20 lbs
• 21 - 30 lbs
• 31 – 50 lbs
• Over 50 lbs

Pet Products

  How many dogs do you have?

• None
• One
• Two
• Three
• Four or more

 One a scale of 1 – 5 how picky of an eater is your dog/dogs?

•  Does your dog suffer from any of these issues?
• Dry itchy skin
• Loss of fur
• Anxiety
• Loss of appetite

Repeat these questions for cats.

With any of these surveys you’ll want to be sure you’re customizing the questions so that they’re relevant to the products you have to offer.

When you’ve collected enough data (ideally 200+ survey responses) you can use this data in social media posts, emails, blog posts, articles, and free guides to position yourself as a trusted authority and to share interesting and valuable information.

If you’re on a call with a prospect, or emailing or messaging a prospect, and you’ve got their responses to your survey, you can review their responses to your questionnaire and help them identify that they have a need for your product.

Here are some examples of questions to ask your prospect to get them to identify their pains and their level of commitment to make changes.

Tell me more about that…

• “I see you said you have a family history of heart disease.  Tell me more about that.”

• “You said that your dog is a very picky eater.  Tell me more about that.”

How do you feel that is impacting you?  What impact is that having on you?

• “You mentioned that you have 30 – 40 lbs to lose.  What impact is that having on you?
•  “You said you almost never get any exercise.  How do you feel that is impacting you?”

On a scale of 1 – 10 how important is that to you?

• “You said you would like to be able to travel at least three times a year.  On a scale of 1 – 10 how important is that to you?

• “You said that you’d like to be able to pay off all of your debt.  On a scale of 1 – 10 how important is that to you?

After you’ve gathered information about your prospect, their pain points, and their level of commitment to make changes, it make it much easier to ask this question…

“Would you be open to hearing about a product that I’ve found to be incredibly helpful/powerful/useful to [alleviate/solve] ___________ challenge/problem?”

When your prospect says yes you tell them about the BENEFITS of the product.