The EASY Copywriting Genius Formula
I know writing, and particularly sales and marketing copy can be daunting.
And I know how important... scratch that... absolutely critical it is get your message out to the world.
And not just ANY message.
But your own unique message.
Let's face it...
No message out to the world means...
· no prospects
· no sales
· no team members
And worst of all... NO BUSINESS.
That's exactly why I’m sharing the Easy Copywriting Genius Formula.
So that you can get...
MORE team members
And start making more of that green stuff a whole lot FASTER.
Today You'll Learn...
· 4 SUPER simple steps to become a great copywriter
· The 5 persuasion points that will have your prospects doing anything for you
· How to write a killer call-to-action
· The 7 genius content types
Even if you think you can't stand writing and you're no good at it...
You can become a brilliant copywriter!
And don’t worry if you feel like you’re an awful writer, most of us do feel that way. It’s a skill that we need to learn, and it’s usually not one we’re taught by our parents or our teachers.
And there are definitely some secret tips and tricks great copywriters have up their sleeves, which I’m going to share with you.
But…it's fun and infinitely easier than you think when you've got the Easy Copywriting Genius Formula.
And when you use the simple tools and techniques I’m sharing with you, and uncover the Genius Copywriter within, you’ll literally crush the competition.
And to quote a multiple 8-figure online marketing earner...
“The ROI on time spent mastering this skill is superior to just about all else”
As a network marketer, it's a skill you want to master so you can create killer posts, emails, articles & blogs that will grab your prospects' attention and have them clicking on links and taking the action you want.
This quote from Jay Abraham, one of the top copywriters of our time, is a perfect guideline.
"Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can’t give the data directly and briefly, you must consider writing the copy again."
How Do You Learn How To Become A Great Copywriter?
4 SUPER Simple Steps
• doing it often
• through modelling
• and imitation
It’s just like the way we learned how to walk and talk, and do most things in life.
Pay attention to what successful marketers are doing an mimic them.
Model & Imitate the Experts: follow at 5 – 10 people who are big name online marketers.
Include some network marketers, as well as people who are not in network marketing.
GENIUS TIP: Here’s a great website and FREE Resource Swiped.co As they describe themselves, it’s “the go-to resource for marketers, copywriters & savvy business minds who want profitable inspiration for their next big promotion or marketing campaign. We breakdown the psychology & strategy behind great marketing & copywriting examples so you understand what the secret sauce is that’s making people buy.”
The 5 Persuasion Points That Will Have Your Prospects Doing Anything For You
This quote from Blair Warren in The One Sentence Persuasion Course explains everything. He says…
“People will do anything for those who
• encourage their dreams
• justify their failures
• allay their fears
• confirm their suspicions
• and help them throw rocks at their enemies.”
This is exactly what I’ve been doing here.
I’ve been encouraging your dreams, telling you you can be a brilliant copywriter so that you can build your business and get more people clicking on your links and doing what you want them to do.
I justified your failures in these two sentences:
“And don’t worry if you feel like you’re an awful writer, most of us do feel that way. It’s a skill that we need to learn, and it’s usually not one we’re taught by our parents or our teachers.”
I allayed your fears in this sentence:
“…it's fun and infinitely easier than you think when you've got the Easy Copywriting Genius Formula”
I confirmed your suspicions when I said this:
“But there are definitely some secret tips and tricks great copywriters have up their sleeves, which I’m going to share with you.”
And I helped you throw rocks at your enemies by using this statement:
“And when you use the simple tools and techniques I’m sharing with you, and uncover the Genius Copywriter within, you’ll literally crush the competition.”
Be sure you’re addressing at least one or more a of these 5 persuasion points in everything you write!
Learn How To Create A Killer Call-To-Action
• At what point in an email, article, or blog the Calls-To-Action are placed
• How many Calls-To-Action there are in an email, article or blog
• What the Call-To-Action is (how it’s worded)
GENIUS TIP: Create a document where you keep a list of a whole variety of “Calls-To-Action” from other people’s emails. You’ll have this as a great reference and swipe file for all of your content.
The 7 Genius Content Types
Virtually everything you write will fall into one of these 7 categories.
3. Testimonials/Success Stories
4. Advice/Tips/How To
5. Information/Top 10
7. Surveys/Opinion Polls
GENIUS TIP: Start paying attention to all of the emails you get from top marketers. Within your swipe file you may want to categorize emails by which content type they are. When you’ve got an idea for a story to tell, take a look at your swipe file for how someone else used a story in their email.
There Are No New Ideas
Take inspiration from…
• conversations you’ve had
• a book you’re reading
• a video you saw
• an email you read
• a blog post/article you read
• something you saw on TV
• something that happened in your daily life
• something you do regularly/a routine
GENIUS TIP: You don’t have to be a “guru” to help someone.
You can help your teenager learn how to drive even though you’re not a formula one race car driver!
You don’t have to be a gourmet chef to help your daughter or granddaughter make chocolate chip cookies.
I know you’re got TONS of great content stored up inside you just waiting to come out!
To help you bring out your inner Copywriter Genius I created two really special programs to teach you how EASY it is to write KILLER emails, articles & blogs...
How you can be popping out value-loaded, prospect grabbing lead magnets in no time.
So that you can get...
MORE team members
And start making more of that green stuff a whole lot FASTER .
Celebrating Your Success!
Because You ARE Amazing, Genius & Divine,
P.P.S. When you grab this you also get a bunch of my free BONUSES including...
· More Than 101 Headlined & Subject Lines
· ROCK STAR Lead Magnet Templates
· PLUS... bucket loads of swipe copy you can use immediately