It happened just last night…
It’s the oldest trick in the book.
Frankly, I didn’t think anyone used it any more.
I didn’t see it coming at all.
I’ll get back to what happened in just a minute…
But first, let’s make sure we’re on the same page.
There’s been tons of research done, psychological studies, etc…
That clearly proves that people buy from, and join, people they –
Know, Like, and Trust.
If you’re anything like me, you can think of plenty of different times when a friend recommends something, so you go for it.
Not too long ago, a friend told my husband and I about a TV show called “Rake” that he thought we’d like.
We checked it out and got hooked on the silly thing!
I have a friend who always recommends the BEST books.
Whatever she recommends, I end up loving.
Recipes are always a good one.
Just this past weekend, friends were telling us about these amazing curried pork burgers with apricot chutney they’d made.
“Oooooo… can I get that recipe?”
If a friend talks about it, and it sounds good, you’ll probably try it, or check it out, right?
How do you become “friends” with someone you’ve never met?
And I don’t mean, just hitting a “Confirm”, “Accept”, or “Connect” button.
Be yourself, be genuine and sincere in your posts and messages.
Use your own words. Give people a sense of the real you.
Don’t just post things from your company. About your company. Or about your products.
Your company is not YOU!
Don’t be afraid to let people know when you’ve screwed up.
Don’t be afraid to wear your heart on your sleeve a bit.
Every human being makes mistakes.
Every one of us has emotions and feelings.
When you share your mistakes and emotions people can relate to you.
When you open up, you’re more like a friend.
Show up on a regular basis.
And if you’re really serious about growing your business online…
I mean a DAILY basis.
Respond to messages, ideally, within 24 hours.
If you’re still working a full-time job, and struggling to find time to grow your business…
Or if you’re new to Network Marketing or all of this social media stuff.
Choose one social media channel, Facebook, LinkedIn, Pinterest, Instagram, Snapchat, whatever.
And focus on it.
And only it.
Until you master it.
And you’ve created a system where you have a steady stream of prospects, customers and team members coming to you from this channel.
Back to how I got ambushed.
I haven’t had this happen to me since the dawn of the internet!
And this is exactly how NOT to create that Know-Like-Trust factor.
I connected with this guy on social media.
We had a nice exchange.
He booked a time for us to connect using my online calendar.
Perfect! Love it!
He wanted to connect via Zoom for a video chat.
Even better. Easier to really make a connection.
Sent me his Zoom link.
I get prepared for our conversation.
Getting to know about each other and our businesses.
How we might be able to support each other.
I hop on Zoom.
There are 8 – 10 people already there!
And by the way, this guy isn’t there.
I surveyed the situation for about 10 seconds.
Knew immediately that I was on a group “Opportunity Call”
The “nice” person in me felt trapped.
It would be rude to just leave the call.
These people already saw me.
What would they think?
Wait. A. Second.
What am I thinking???
This isn’t AT ALL what I was led to believe was going to happen.
I just got AMBUSHED!
Now I’m sure someone trained this guy to approach people this way.
But it’s never going to work.
Sure, he might get the odd person here or there to join him.
But we were just beginning to create a connection.
If we had that first one-on-one video call, we would have connected.
But now he totally blew it.
Especially on the TRUST factor.
And you can too!
This has totally changed my business and my life.
And without AMBUSHING anyone! LOL!!
Celebrating Your Success!